9:14 PM · Incoming call · after hours

A family calls your agency at 9:14pm. This is how it goes now.

HearthDesk answers your calls and texts around the clock, asks the questions your coordinator would, books the in-home assessment, and wakes your on-call person only when it matters. We set it up and run it for you.

It always says it's an AI. BAA available on request. No health details collected.

Maple Grove Home Care9:14 PM
HearthDeskThanks for calling Maple Grove Home Care. This is Hope, the agency's virtual assistant. I'm an AI. How can I help tonight?
CallerHi. My dad came home from the hospital today and he can't be on his own. I don't know where to start.
HearthDeskI'm glad you called. Let's set up a free in-home visit so the team can meet him. What's his ZIP code?
Caller43214.
HearthDeskThat's in our area. Would Tuesday at 10am work? Someone from the care team will call you in the morning to confirm.
✓In-home assessment bookedTue, Oct 6 · 10:00 AM · confirmation sent by text
!On-call notified: Dana9:19 PM · after-hours inquiry · callback (614) 555-0142
Free after-hours call audit

How does your agency sound at 9:14pm?

We will call your agency after hours like a worried daughter would, then send you the recording and what that one missed call is worth. Free. Takes you 30 seconds to request.

What you get
  • An after-hours test call to your agency, placed by our team.
  • The recording and a short transcript.
  • What one missed call like that is worth, in dollars.
  • No obligation. No health information shared.
What a missed call costs

She doesn't leave a voicemail. She calls the next agency on the list.

Most families are calling two or three agencies in the same hour. The first one that picks up, answers a few questions and offers a visit time is usually the one that gets the client.

Every one of those clients is worth about the same to you. Here's the math on one.

Illustrative. Genworth 2024 median homemaker rate, 20 hours a week, 15-month median tenure. Your rates and hours will differ.

Missed
One private-pay clientEst.
Hourly rate$33
Hours per week20
Monthly billing$2,858
Typical length of care15 months
$42,867to the agency that answered
What HearthDesk does at 9:14

Answers. Books. Wakes the right person.

Call or text · 9:14 PM
Hi, this is Maple Grove's virtual assistant, an AI. Is this for a parent or for yourself?
My mom. She needs help mornings.
Got it. About how many hours a week are you thinking?

Answers on the second ring

Phone, text or web chat. It says it's an AI, then asks the same five things your coordinator would: who, what kind of help, how many hours, how soon, and how they'll pay.

Your calendar
Tue6
Free in-home assessment
10:00 to 11:30 AM · Linda M. · 43214
Confirmed · reminders set
Reminder: your visit with Maple Grove is tomorrow at 10:00 AM. Reply C to confirm.

Books the visit while she's still on the line

Two real openings from your assessment calendar. Confirmation by text, reminders the day before and two hours before, and a reschedule link if life happens.

Your on-call phone
New inquiry · after hoursLinda M. · daughter · mornings, ~20 hrs/wk · private pay · Tue 10am booked · (614) 555-0142
9:19 PM
Urgent: caregiver reported a fallCalling you now. Client R.T. · on-call escalation
now

Wakes you only when it matters

A two-line summary for every inquiry. A real call to your on-call phone for falls, no-shows and anything that sounds like an emergency. Callers in danger are told to dial 911 first.

Also included:Missed-call text-back14-day follow-up after every assessmentGoogle review requestsOwner dashboard + weekly emailReferral partner tracker

No diagnoses, medications or medical history are ever collected. AxisCare, WellSky or whatever runs your schedule stays exactly where it is.

Don't take our word for it

Call it. Pretend you're a worried daughter.

(302) 291-4714

Want a real person? Ask Hope for Majesty and she will book you a 15-minute call, or pick a time here.

Say something like “My dad was just discharged and needs help three days a week.”

Fictional agency. Please don't share real health information.

What it costs

One plan. Per location. Set up and run for you.

24/7 Family Intake Desk
$831 /month, billed $9,970 a year
$1,500 setup  Setup waived
Price locked for as long as you stay. 3-month minimum, then month to month.
Book a 15-min demo
  • Answers calls, texts and web chat 24/7
  • Books assessments with reminders
  • Missed-call text-back in seconds
  • On-call alerts and emergency escalation
  • 14-day follow-up after every assessment
  • Google review requests
  • Owner dashboard and weekly email
  • Live in about 10 business days
  • BAA available on request
  • 500 voice minutes, 2,000 texts a month
Founding agencies

$697/month, locked for as long as you stay. $0 setup.

For the first 5 agencies. In return: a 15-minute check-in each week for your first month and an honest testimonial if it works.

Checking spots…Reserve a founding spot ($500 refundable deposit)Talk to us first

The deposit is credited to your first month and fully refunded if we are not live within 15 business days, or if you decide not to go ahead after the onboarding call.

Only need nights and weekends covered? Ask on the demo. There's a smaller plan we don't list.

Our promise: if HearthDesk does not book a single new in-home assessment in your first 60 days, your next month is on us.

Straight answers

The questions owners ask first.

Will families know it's an AI?

Yes. It introduces itself as your virtual assistant and offers a person any time they ask for one.

What if it's an emergency?

It tells the caller to hang up and dial 911, then calls your on-call number. It never gives medical advice.

Do I keep my phone number?

Yes. Forward it after hours or on no-answer. Callers see nothing different.

Does it replace my agency software?

No. It handles the inquiry up to the booked assessment. AxisCare, WellSky and the rest stay.

Is there a contract?

3-month minimum, then month to month with 30 days' notice. Annual is paid upfront.

How fast can we start?

About 10 business days after text-message registration is approved. If we're not live in 15 business days, your founding deposit is fully refunded.

MA
I build front-office systems for small businesses. In home care I kept seeing the same thing: owners working 70-hour weeks, and families hitting voicemail at the exact moment they needed help. HearthDesk is the intake desk I'd want if I owned an agency. Always on, honest about being AI, and set up for you, not handed to you.
Majesty Amazona, Founder, The Sixth Hire
15 minutes

The next family call is coming tonight.

Book a short call or get a free after-hours audit. We'll look at your after-hours volume together. If it's not a fit, you'll still leave knowing what those calls are costing you.

Book your 15-minute demoNo obligation. We'll look at your after-hours calls.
What would you like?
We'll email you about your request. Please don't include health information about anyone.
Or call the demo line